You’re an avid follower of the 3 R’s. You reuse every scrap of paper and have a compost bin in your kitchen. But…..
Do you have a recycle bin in your bathroom?
According to a recent study conducted for the Ad Council, 52% of Americans don’t know which items can be recycled in the bathroom. And only 10% of Americans have a recycling bin in their bathroom, compared to the 45% who have them in the kitchen.
The Ad Council and Keep America Beautiful recently launched the newest phase of the “I Want to Be Recycled” public service advertising campaign. The PSA campaign aims to raise awareness and inspire individuals to recycle more with the latest series of ads focused on recycling in the bathroom.
Personal care products like shampoo and lotion bottles, toilet paper rolls, and toothpaste and soap boxes are significantly less likely to be recycled than kitchen products. New research commissioned by the Ad Council found that 47% of people are not recycling materials in the bathroom.
The “I Want to Be Recycled” campaign website explains how and where to recycle, showcases recycled items’ transformations, and provides helpful recycling tips. The new PSAs, produced pro bono by Pereira & O’Dell, encourage Americans to recycle bathroom and personal care products.
Here is one of their many inspiring videos:
Information for this post provided by Debbie Bookstaber, Elements Associates