Alumni Engagement

Spreading the love. In 2013, the Offices of Alumni Relations, Annual Giving, and Stewardship launched a “Valentine’s Day” for the University called “I Heart Rochester Day.” During Spirit Week—the beginning of the spring semester—undergraduates write notes to thank first-time donors for being the gasoline to their burnin’ love for Rochester. A similar fall tradition, “UR Home,” encourages students to write notes in the spirit of Edward Sharpe and the Magnetic Zeros to be shared in donors’ Meliora Weekend registration packets.

TAGsgiving. Mel Liora ’19 could run through and out of the Rush Rhees Library, high-five the Eastman statue and Gene Kelly around a lamp post, on his way to Todd Union, not knowing he passed more than 100 donor-supported objects. But not on Thank A Giver (TAG) Day. Launched in April 2015, TAG Day physically tags those lamp posts, spaces, buildings, and more to highlight what donors have done for the University and give students like Mel a chance to say thank you.

24 hours of contributing. There is no making the world “ever better” without the support of the University community—teamwork makes the dream work! A University that gives together grows together! Enter Day of Giving. Also launched in April 2015, Day of Giving encourages Rochester’s alumni, parents, faculty, staff, parents, and friends to make a gift of any size to anywhere at the University. Support is further shown on Facebook, Twitter, and Instagram using #URMakingADifference. Adding #EverythingIsAWESOME is optional.

“For he’s our greatest benefactor…” On July 12, 1854 in Waterville, N.Y., Maria and George Washington Eastman had the most important Kodak moment—their son, George, was born. Every year, George’s birthday is celebrated by the University’s young alumni across the country. Members of the Young Alumni Council, and other volunteers, organize and host happy hours, allowing recently graduated members of the University community to get together and raise a glass to ol’ papa Eastman, a jolly generous fellow, which nobody can deny.

Smells like ’Jacket spirit. Where do University students go after graduation? “Where’s Rocky?” helps provide the answer. For anyone who has ever been tormented by the infuriating chaos and red herrings that hide Waldo, this is not a question to be feared. University mascot Rocky the yellowjacket simply poses—in card stock form—with students and alumni around the world. And for the alumni who found love as students, or later in life, they can add some Meliora to their wedding day with a UR pennant.

[MC]